Mailbox providers announce new requirements for bulk email senders

In a move to safeguard user inboxes, Gmail [1] and Yahoo Mail [2] announced a new set of requirements for senders. Effective February 2024, the new requirements affect email senders who distribute over 5,000 bulk messages per day or have >0.3% of messages reported as spam. Failure to comply with the new requirements may result in Gmail and Yahoo rejecting message delivery to their customers.

For more information on the new mailbox provider requirements and how to comply, please visit the the following links. If you have any questions or concerns, please reach out to Support.

[1] https://blog.google/products/gmail/gmail-security-authentication-spam-protection/
[2] https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam
[3] https://aws.amazon.com/blogs/messaging-and-targeting/an-overview-of-bulk-sender-changes-at-yahoo-gmail/